adobe.com
Blog SEO
BACKGROUND
To boost the search engine presence of Adobe’s blogs, I was asked to join a project for the SEO team. They were tasked with auditing blog content, analyzing the SEO strength, and repurposing/revising each blog. One major addition was adding a summary box at the top of each blog, which was meant to pull the most important information to the top.
A group of writers and I split the blogs into groups, and for my batch, I was asked to:
Refresh the Table of Contents to match relevant search engine queries.
Plan and write content for each summary box (e.g. an overview of the blog content, a definition, a list, etc.).
Edit each blog through the lens of optimization, re-working the target keyword into the blog content without sacrificing fluidity.
Proofread for grammar, spelling, and punctuation.
Update obsolete copy, often retired products and re-named services.
Optimized Blogs
Here you’ll find snippets of the summary boxes I wrote, as well as the optimized Table of Contents. Follow each link to see them live and read the full blogs.
Discover the 5 best macro lens photography tips.
Explore the electrifying world of storm and
lightning photography.
Play with perspective photography.
Tips for capturing authentic lifestyle photography.
Learn how to shoot light painting photography.
How to use iPhone camera filters.
In this project, I was asked to take the existing blog and:
Write supplementary how-to sections.
Add the summary box content.
Update the blog’s structure for cohesion.
Edit the language to match Adobe brand guidelines.
