Resume

Work history

Copywriter and Content Strategist, Freelance
May 2013 – Present
Remote

As a freelance creative writer and digital strategist, I mainly work with SMBs in tech, finance, consulting, and various other industries.

Most recently, I wrote and strategized web copy for a nonprofit organization, the Alzheimer's Association, as they migrated to the newest version of their CMS.

Projects typically include:

• Writing, editing, and publishing digital copy: web, SEO, email, ads, blogs, guidelines, etc.
• Building UX-centric content strategies, including auditing existing content, identifying content gaps, and creating fresh content from the ground up.
• Strategizing opportunities for SEO-focused web content, using keyword research to guide content optimization initiatives and new content development.
• Overseeing editorial calendars, CMS platforms, digital analytics, CRMs, and other content management needs.

Copywriter and Content Strategist, Adobe
June 2022 – Dec 2023 • Contract
Remote

As part of the Adobe Studio x Aquent team, I wrote user-focused copy and developed digital strategies for adobe.com.

Day-to-day, this involved:

• Writing short-form web copy for the adobe.com homepage, logged-in experiences, and personalized product pages, from headlines to CTAs and beyond.

• Mapping out digital content strategies for Creative Cloud projects directly impacting adobe.com — subscriptions, AI, Adobe MAX, experience redesigns, product pages, etc. — often guiding crucial UX/UI decisions.

• Building copy docs, creative briefs, and other reusable resources, including templates adopted studio-wide.

• Evaluating A/B and multivariate test result data, drawing on insights to refresh copy and evolve creative strategies alongside UX Designers, Creative Directors, and key stakeholders.

Digital Content Producer, Petco Love
Apr 2021 – Mar 2022 • Full-time
Remote

At Petco Love — Petco’s nonprofit animal welfare organization — my role was deeply embedded in the organization’s digital platform strategy to promote animal lifesaving initiatives.

Through content management and production, I was tasked with:

• Managing content across each Petco Love website to support organic search growth, UX strategies, business objectives, and marketing campaigns.

• Editing, proofreading, and publishing web content within our CMS environments.

• Launching organic SEO strategies through keyword research, content optimization, and content gap analysis alongside managing our external SEO agency.

• Planning, building, and optimizing Google Ad campaigns, including Google Ad Grants.

Digital Marketing Manager, CRU Data Security Group (CDSG)
Sep 2019 – Mar 2021 • Contract
Vancouver, WA • Hybrid

As the primary owner of CDSG’s digital channels — SEO, SEM, social, email, etc. — I led digital marketing strategies for our three core brands, mainly focusing on ioSafe’s data protection devices.

On an average week, you'd find me:

• Developing, launching, and analyzing B2B and B2C digital campaigns through content marketing, email marketing, social media marketing, and SEO.

• Managing our editorial calendar in Asana, using it cross-functionally to plan our seasonal, yearly, and ongoing campaigns.

• Driving content marketing initiatives and mapping out creative strategies through digital content creation: webpages, eBooks, whitepapers, guidelines, etc.

• Managing our HubSpot CRM, BigCommerce, digital analytics, and search/social ads (Google, Facebook, Twitter, Amazon, etc.).

Content Marketing Manager, Inpixon
Apr 2017 – May 2018 • Full-time
Palo Alto, CA • Hybrid

Throughout my time with Inpixon, I managed their editorial, content, and social media marketing strategies, aiming to grow brand awareness of their real-time location system (RTLS) platform.

This included:

• Managing content across Inpixon.com, from feature pages to press releases and blogs.

• Copywriting, editing, and publishing landing pages, blogs, email, social posts, etc.

• Creating templates for user guides, internal communications, and event presentations.