Writing Samples
A hand-picked collection of copywriting samples I’ve amassed over the years, all in one place. Whether it’s long-form or short-form, I’ve included copy of every shape and size, from bite-sized microcopy to in-depth webpages.
For project-specific examples where I give full backgrounds, outline my thought process, and highlight performance results, visit my portfolio.
Featured Writing Samples
Adobe
ioSafe
All Writing Samples
Web Copy
Adobe
Illustrator Product Page - SMB Marquee (PNG)
Creative Cloud for Teams - Product/Plan Benefits (PNG)
Creative Cloud for Teams - Product/Plan Cards (PNG)
Photoshop App Recommender - Results Page Marquee (PNG)
Creative Cloud Black Friday Sale - Product Page Marquee (PNG)
Photoshop Generative AI Campaign - Marquee and Sticky Bar (PNG)
ioSafe
Geriatric Care - Webpage • Alzheimer’s Association (Link) (PDF)
House Hunting Service Homepage Redesign - Marquee • Househappy (PDF)
Indoor Positioning Analytics Website Redesign - Homepage • Inpixon (PDF)
Content Strategy, UX & Design
Petco Love
PetcoLoveLost.com Sitemap (PDF)
PetcoLoveLost.com Component Audit (Google Sheet)
Form Audit (Google Sheet)
ioSafe
Language Audit • Alzheimer’s Association (PDF)
Blog Audit • Westface College Planning (Google Sheet)
UX Writing Exercise • Reddit (Google Doc) (Figma)
SEO
Adobe
Alzheimer’s Association
SEO Research - California Health (Google Doc)
SEO Research - Geriatric Care (Google Doc)
Keyword Map - Geriatric Care (Google Sheet)
Keyword Map - Lost Pets • Petco Love (Google Sheet)
Keyword Map - Local Backup • ioSafe (Google Sheet)
Guidelines
Messaging Guidelines • ioSafe (Google Doc)
Editorial Guidelines • Alzheimer’s Association (Google Doc)
Guidelines for Editors • Alzheimer’s Association (Google Doc)
Blog Guidelines • CDSG (PDF)
Marketing Collateral
ioSafe
Cloud Backups Have an Expiration Date - Webinar Presentation (PDF)
How to Back Up Your Computer - eBook (PDF)
Lead Scoring Model - Outline (Google Doc)
How Does a Network-Attached Storage (NAS) Device Work? - Infographic (PNG)
HDD vs. SSD - Infographic (PNG)
Team Member Appreciation Week - In-store Event Flyer • Whole Foods Market (PDF)
Ads
Petco Love
Lost and Found Dogs - Google Responsive Text Ad (PNG)
Missing Pet Finder - Google Responsive Text Ad (PNG)
Found Pet Listings - Google Responsive Text Ad (PNG)
Petco Love Lost Product Launch - Google Ad Report (Google Doc)
Petco Love Grant Account - Donation and Brand Awareness - Ad Strategy and Creatives (Google Sheet)
ioSafe
Black Friday Sale - Facebook & Twitter Single Image/Carousel Ad (PNG)
Blogs
Wildfire Prep: 7 Essentials to Pack in Your Emergency Go Bag • ioSafe (Link) (PDF)
7 Tips for Navigating Financial Aid Award Letters • Westface College Planning (Link) (PDF)
Why You May Need to Rethink Your IoT Security Plan • Inpixon (PDF)
Emails
Recertified Device Campaign • ioSafe (PDF)
Understanding Your True Cost of College - Monthly Newsletter • Westface College Planning (PDF)
Become a Partner Request - Automated Email • Inpixon (PDF)
Social
ioSafe
Editing
Marketing Your Foster Pet • Petco Love (Google Doc)
Brain Donation • Alzheimer’s Association (PDF)
How to use iPhone camera filters • Adobe (Link)
Copy Docs
Support Groups • Alzheimer’s Association (Google Doc)
Professional Services • Alzheimer’s Association (Google Doc)
Help Content
FAQs - About Page • Petco Love (Google Doc)
Team Member Emergency Fund - Poster • Whole Foods Market (PDF)
Want more examples?
Send me a quick note and let me know what you’d like to see.