Writing Samples

A hand-picked collection of copywriting samples I’ve amassed over the years, all in one place. Whether it’s long-form or short-form, I’ve included copy of every shape and size, from bite-sized microcopy to in-depth webpages.

For project-specific examples where I give full backgrounds, outline my thought process, and highlight performance results, visit my portfolio.

Featured Writing Samples

Adobe

ioSafe

All Writing Samples

Web Copy

  • Adobe

    • Illustrator Product Page - SMB Marquee (PNG)

    • Creative Cloud for Teams - Product/Plan Benefits (PNG)

    • Creative Cloud for Teams - Product/Plan Cards (PNG)

    • Photoshop App Recommender - Results Page Marquee (PNG)

    • Creative Cloud Black Friday Sale - Product Page Marquee (PNG)

    • Photoshop Generative AI Campaign - Marquee and Sticky Bar (PNG)

  • ioSafe

    • Work from Home Data Backup - Webpage (Link)

    • Data Recovery Service - Webpage (Link)

    • New Year, New Backup Plan Sale - Webpage (Link)

    • How to Choose the Right Data Storage Solution for Your SMB - Landing Page (Link)

  • Geriatric Care - Webpage • Alzheimer’s Association (Link) (PDF)

  • House Hunting Service Homepage Redesign - Marquee • Househappy (PDF)

  • Indoor Positioning Analytics Website Redesign - Homepage • Inpixon (PDF)

Content Strategy, UX & Design

  • Petco Love

  • ioSafe

    • Contact Sales Form (Link)

    • Product Registration and Warranty Status - Form and Webpage Content (Link)

  • Language Audit • Alzheimer’s Association (PDF)

  • Blog Audit • Westface College Planning (Google Sheet)

  • UX Writing Exercise • Reddit (Google Doc) (Figma)

SEO

  • Adobe

    • SEO Writing - Macro Photography - Table of Contents + Summary (PNG) (Link)

    • SEO Writing - Astrophotography - Table of Contents + Summary (PNG) (Link)

    • SEO Writing - Light Painting - Table of Contents + Summary (PNG) (Link)

  • Alzheimer’s Association

  • Keyword Map - Lost Pets • Petco Love (Google Sheet)

  • Keyword Map - Local Backup • ioSafe (Google Sheet)

Guidelines

  • Messaging Guidelines • ioSafe (Google Doc)

  • Editorial Guidelines • Alzheimer’s Association (Google Doc)

  • Guidelines for Editors • Alzheimer’s Association (Google Doc)

  • Blog Guidelines • CDSG (PDF)

Marketing Collateral

  • ioSafe

    • Cloud Backups Have an Expiration Date - Webinar Presentation (PDF)

    • How to Back Up Your Computer - eBook (PDF)

    • Lead Scoring Model - Outline (Google Doc)

    • How Does a Network-Attached Storage (NAS) Device Work? - Infographic (PNG)

    • HDD vs. SSD - Infographic (PNG)

  • Team Member Appreciation Week - In-store Event Flyer • Whole Foods Market (PDF)

Ads

  • Petco Love

    • Lost and Found Dogs - Google Responsive Text Ad (PNG)

    • Missing Pet Finder - Google Responsive Text Ad (PNG)

    • Found Pet Listings - Google Responsive Text Ad (PNG)

    • Petco Love Lost Product Launch - Google Ad Report (Google Doc)

    • Petco Love Grant Account - Donation and Brand Awareness - Ad Strategy and Creatives (Google Sheet)

  • ioSafe

    • Black Friday Sale - Facebook & Twitter Single Image/Carousel Ad (PNG)

Blogs

  • How to use iPhone camera filters • Adobe (Link) (PDF)

  • Wildfire Prep: 7 Essentials to Pack in Your Emergency Go Bag • ioSafe (Link) (PDF)

  • 7 Tips for Navigating Financial Aid Award Letters • Westface College Planning (Link) (PDF)

  • Why You May Need to Rethink Your IoT Security Plan • Inpixon (PDF)

Emails

  • Recertified Device Campaign • ioSafe (PDF)

  • Understanding Your True Cost of College - Monthly Newsletter • Westface College Planning (PDF)

  • Become a Partner Request - Automated Email • Inpixon (PDF)

Social

  • ioSafe

    • Data Recovery Service - Facebook (PNG)

    • Hard Drive Size - Facebook (PNG)

    • NAS Devices - Facebook (PNG)

Editing

  • Marketing Your Foster Pet • Petco Love (Google Doc)

  • Brain Donation • Alzheimer’s Association (PDF)

  • How to use iPhone camera filters • Adobe (Link)

Copy Docs

  • Support Groups • Alzheimer’s Association (Google Doc)

  • Professional Services • Alzheimer’s Association (Google Doc)

Help Content

  • FAQs - About Page • Petco Love (Google Doc)

  • Team Member Emergency Fund - Poster • Whole Foods Market (PDF)

Want more examples?

Send me a quick note and let me know what you’d like to see.