Inpixon
Product and Brand Awareness
Inpixon, a technology company that helps secure, digitize, and optimize any location with Indoor Positioning Analytics (IPA) for businesses, originally brought me on board as a Content Writer. I was tasked with collaborating alongside SMEs, ghostwriting blog posts, and writing engaging content for their social media platforms.
After a few weeks, I started leading digital content campaigns and taking full ownership of their content channels — website, social media, email, press releases, etc.
Almost immediately, my role transformed into Content Marketing Manager, where I not only wrote and edited content, but also formulated content marketing strategies, analyzed performance, and managed our digital platforms.
BACKGROUND
Goals
Our goals were to increase website traffic, capture leads, and foster brand awareness.
Day to day, I managed Inpixon.com in WordPress, social media accounts, SEO, email campaigns, and Google Analytics.
Software and Tools
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WordPress
MailChimp
Google Analytics
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Microsoft Word, Excel & PowerPoint
Hootsuite
Google Search Console
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Google Keyword Planner & Trends
Pardot
Slack
Content Samples
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Blog: The Big, Bad World of IoT Security
How I contributed:
Wrote blog content
Edited and optimized for SEO
Promoted across social media
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Email: Become a Partner
How I contributed:
Designed email in MailChimp
Wrote and edited content
Collaborated with sales to integrate with Partner Portal
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User Guide: Visual Workbench
How I contributed:
Refreshed design to align with new branding
Edited text for clarity, cohesion, and accuracy
Created data visualization graphics
Messaging Guidelines
Working alongside our Director of Marketing Communications, we developed messaging guidelines to identify our high-level messaging, product offerings, and brand voice/tone.
Information Architecture
In the midst of re-designing our website, our CMO asked me to create an information architecture and collaborate with our design agency to build our new website in WordPress.
The Results
By the end of my first six months at Inpixon, we increased MoM traffic to our blog by 86% and doubled our average session duration on blog pages.