Westface College Planning

Digital and Web Optimization

In a long-term freelance role, I created a series of blogs and strategized digital content for Westface College Planning, a college financial planning company.

Day to day, I managed WestfaceCollegePlanning.com in WordPress (creating/adding webpages, optimizing content, updating plug-ins, refreshing the overall web design, etc.), social media, SEO, email campaigns, and analytics.

 BACKGROUND

Goals

Throughout my time with Westface College Planning, I identified a set of goals for us to achieve:

  • Attract quality leads

  • Increase website traffic

  • Foster brand awareness

  • Execute an ongoing content strategy

Software and Tools

    • WordPress

    • SalesForce

    • Google Analytics

    • Google Search Console

    • Google Keyword Planner & Trends

    • Constant Contact

    • Hootsuite

    • HubSpot CRM

    • Adobe Illustrator & Acrobat DC

    • Microsoft Word, Excel & PowerPoint

    • Sketch

    • MailChimp

    • Zapier

Content Samples

  • Blog: You’ve Applied for Financial Aid. Here’s Your Next Steps.

    How I contributed:

    • Wrote blog content

    • Edited and optimized for SEO

    • Promoted across social media

    See blog

  • Email: Designing a College Financial Plan for Juniors & Beyond

    How I contributed:

    • Designed email in Constant Contact

    • Wrote and edited content

    • Promoted across social media

    see email

  • Webinar: How to Survive Paying for College

    How I contributed:

    • Designed webinar presentation

    • Strategized sign up workflow

    • Managed webinar via GoToMeeting

    See presentation
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